EVENT FOLLOW-UP

EventFollow-up

 

FOLLOW-UP ACTIONS

Now that your event is over it’s time to leverage your success… and that means follow-up.

But first, let’s identify the assets you’ve just gained.

TANGIBLE ASSETS

  • Through this one event, you’ve sold new programs and generated new revenue.
  • You’ve captured contact information of all attendees which means you can segment these members and guests into a specific group.
  • You recorded a video of your presentation that can edited down to little snippets to be posted on your website, blog and social media.  It also can be used for self-critique.
  • You’ve gained tons of new pictures that can be posted and rotated on your website, blog and social media as well as in-house promotions and brochures.

And, those are just the tangible things.  

Page_Divider1

NON-TANGIBLE ASSETS

You’ve also gained several non-tangible assets in the form of credibility and differentiation.

For example:

  • By presenting this seminar, you’ve positioned your business as an expert in weight-management and related programming
  • You’ve gained credibility by telling people the truth about how their bodies function – instead of same old dishonest hype of some fantasy, magic-bullet protocol that doesn’t work.
  • And, finally with the confidence you’ve gained from this one event, you now know that you can take this presentation on the road as part of an ongoing “outreach marketing program.”    This will allow you to present to corporations, business groups, schools, churches, municipalities — anywhere that people gather.  And, the truth is, most clubs and studios don’t do this.  So, this becomes a competitive marketing advantage.

Page_Divider1

 

FOLLOW-UP TASKS

There are hundreds of different follow-up activities you could conduct with your attendees, but I’m just going to hit on the basics:

Thank You Note – Sign-Ups:

You most definitely should send a thank you note to anyone who signed-up and paid-in-full for your weight-management program.

In today’s technology-driven world, nothing stands out like an actual hand-written thank you note written on real paper and signed in ink.  

Believe me, the effort will be recognized and fully appreciated by all who receive one.

Thank You Note – NON Sign-Ups:

Next, is a “thank you email” to all those who attended but did NOT sign-up.

The reason to use email for this segment, is because you may want to load them up into an automated email funnel where they’ll receive a series of emails encouraging them to enroll in your program before the start date.  You might include some sort of incentive.

Thank You Note – Media:

If you invited the local media to your event, you should send them a hand-written thank you note along with a press release.  

The press release should be a summary including:

  • The topic
  • The name of the speaker
  • Attendance numbers
  • Quotes from attendees

In addition, you should also send an email with the exact same press release information along with your best images from the event.  The media loves images.

Thank You Note – Vendors:

Vendors and/or partners who helped out — and/or local merchants who posted your flyers should also receive a hand-written thank you note.  Remember, you may asking for their help again when present more seminars.

Thank You Note – Your Staff:

I’m pretty sure I don’t need to go here.  But, over the years, I’ve found that some event were so big… and required so much follow-up activity that the staff was overlooked.   So… just a reminder!

Page_Divider1

PHOTOS

Hopefully, you now have a ton of photos from the event.  Now, it’s time to use them.   

Images, along with captions, should be posted on your website, your blog and all of your social media accounts.   The photos should capture the “feel” of the event. 

If you post on FaceBook and other social media, be sure to mention that there’s still time to sign-up for your program and add the cut-off date as a way to create some urgency.

And, of course, you should post photos of the event around your facility.  

 VIDEO

The nice thing about video is that it’s so versatile.  With even modest editing tools, you can:

  • Edit into smaller chunks of information
  • Grab still shots
  • Convert into a podcast

And the best part is that this information never gets old. 

Page_Divider1Smart tips about video:

Tip #1:  The first step is to post your videos on YouTube and complete the description box with the url of your website along with keywords included in your description.  

Since Google owns YouTube, they index everything on it.  And videos with full descriptions and keywords typically rank much higher in searches.  So, as a result, your website will rank higher in the search engine.

Tip #2:  If you plan to embed video on your site or social media, try to keep all videos under 2 minutes.  You’re better off creating five 2-minute videos than a single 10-minute video.   That’s because viewers typically will not invest that much time to view it.  Think in terms of snippets.

Tip #3:  Try to make the audio as clear and clean as possible.  Quite often the audio is what makes all the difference in viewership.  You’ll also want clean clear  audio if you plan to convert into a podcast. 

Tip #4:  Try As part of this Seminar Kit, you can download the demonstration video as a raw, .mp4 file.  With very modest editing software, you can add your own logo, watermark and other edits to customize it.  Then, you can load to YouTube and embed on your website, blog and social media account.

Tip #5:   If you are an online business and used the slide deck for your webinar, you should definitely save the webinar as an evergreen presentation.  Remember, this information never, ever gets old!

Page_Divider1