These documents are pre-written email scripts. You can download each script as an MS Word document.
Please feel free to edit to your own requirements… or use as they are already written and simply fill-in-the-blanks.
NOTE: All email scripts are written with the assumption that you will create some sort of landing page or registration page on your existing website with a capture form. At the end of each email, the reader is encouraged to click on the link to register. That link should be the url of your landing or registration page.
ADDING A P.S. — If you plan to offer a complimentary fitness assessment and/or body-fat evaluation, you should add a P.S. at the end of each email.
WHAT TIME TO SEND IT: Some research suggests emails sent in the middle of the day — around lunch time — have the highest open rate.
The logic is that at the beginning of the day users are clearing out their inbox and more likely to delete mass mails. At the end of the day and email is more likely to be saved for the next morning, at which point it’s subjected to the early day purging.
Email Script #1:
[SUBJECT LINE]: How 45-Minutes Will Change Your Life
Email Script #2:
[SUBJECT LINE]: May I Follow-Up with You?
Email Script #3
[SUBJECT LINE]: Can You Answer This Question?
Email Script #4:
[SUBJECT LINE]: Why Does This Continue to Happen
Email Script #5:
[SUBJECT LINE]: Beware of Faded Celebrities and Retired Athletes
Email Script #6:
[SUBJECT LINE]: The Countdown Has Begun