DIRECT MAIL
These direct mail templates are in MS Word format. So, they can be downloaded and edited to your requirements. Or you can use them as written. Just fill in the blanks.
Plus, below these seminar templates, we also provided you with several BONUS direct mail templates for other aspects of your health and fitness business.
Direct Mail Letter #1
Active Members
This letter is especially written for your active members.
Even though you might be overlapping the message with email, this direct mail piece will simply reinforce the event and the importance you’ve place on it.
This letter reminds your active members of the event as well as positioning your business as an authority on the topic. It also serves to demonstrate your willingness to reach out to the community.
Be sure to include your trifold brochure.
Direct Mail Letter #2
Non-Member or Prospect
This letter speaks to several non-member audiences including non-members, inactive former members and current prospects.
You’ll also note this is a “personal” invitation from you (or the owner) as a way to enhance the sincerity of the invitation and to increase reservations / attendance.
Even though you might be overlapping the message with email especially among active prospects, this direct mail piece will reinforce the event and the importance you’ve place on it.
Be sure to include your trifold brochure.
Direct Mail Letter #3
Corporate Invitation #1
Corporate executives – and most especially Human Resource executives are potential referral sources for numerous new members or complete corporate accounts..!
So, of course, you should personally invite these executives to your seminar as your personal guest.
This letter speaks to them in their own language addressing issues of which they are well aware.
Employee health and well-being resulting in a decrease in absenteeism and an increase of productivity are huge topics. And, your seminar will address these issues head-on – starting with this letter.
Be sure to include your trifold brochure.
Direct Mail Letter #4
Corporate Invitation #2
While this letter is addressed to an executive, it is intended as an open invitation to all employees, staff, their families and friends.
Depending on the size of the company, you might consider sending a stack of trifold brochures that could be distributed at the water cooler or in the company break room or lunch room.
Direct Mail Letter #5
Media Invitation
BONUS DIRECT MAIL TEMPLATES
Introduction Letter #1
“I Don’t Care About Your Results”
This is one of the best “New Client” welcome letters ever written. I helped to compose it with a fabulous woman named Samantha Wyatt. She owned and operated one of the best weight-management programs in the fitness industry — as an independent trainer inside a big box club. She always had a “waiting list.” It is a deeply moving letter that “connects.”
Believe it or not… some people have actually broken down and sobbed upon reading it. Not because they were sad, but, because they felt that finally… finally… someone cared about them. That somebody was finally telling them the truth. That someone would help them, pick them back up, keep them on track and motivated.
I urge you to use this letter in a way that makes sense for your own circumstances.
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Open Letter #2
“Dear Mr. / Ms. Public”
I just ran across this “OPEN LETTER” I developed for one of my marketing clients named Camille Green. I had forgotten how POWERFUL this advertising copy was and the RESULTS it produced.
Her small club was the “go-to” place for weight-management in her community (pop. 75,000) because it was her specialty. She focused all of her marketing and advertising specifically on weight-management and healthy lifestyle living.
Every year, Camille took out a full page ad in her local newspaper with an “open letter” to the community. She used the exact same copy in a direct mail piece and in a Money Mailer or Value Pak. Her response rate was huge usually generating more than 2,000 phone calls and inquiries. In 7 days!!!
It is POWERFUL COPY. It’s been TESTED and it WORKS.
If you are one of our MAP System Admins, a WMU-101 Admin or both… then, this is great copy for you.
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Medical | Hospital Letter #3
“Medical Referrals”
Just click on the link above to download your free letters in Microsoft Word format. Then, just edit the letter to meet the needs of your particular audience!
Sometimes, a very targeted direct mail campaign can generate staggering results.
I helped compose this letter with a club owner for his 22,000 sq. ft. multi-purpose facility.
Since, January, this one letter, sent to one physician has generated more than 62 members – all of whom purchased additional personal training, nutrition and/or weight-management packages.
Even though he paid for my time to help compose it, he’s agreed to share this letter with you — Thank you, Ben.
Here’s what to note:
- The letter is direct. There’s no question about the intent.
- The letter articulates a common ground in both businesses.
- The letter gives something of value to the recipient.
More…
- The same letter can be used over and over again
- The same letter can be modified for different audiences
- The value proposition to the recipient is “never-ending”
- You can use the same letter with a different value proposition…
* You are welcome to use it word-for-word or modify to your own style of writing or different audience.
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Corporate Open Enrollment Letter #4
“Educational Outreach & Giving Back”
This single letter is part of a much larger corporate sales campaign — although it can easily be used as a single tactic.
However, to get the full idea of how this letter fits a “bigger picture” please click on the links below and read BOTH POSTS…
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Corporate Introduction Letter #5 (with Daily Journal enclosure)
“May I Help..?”
This is a long letter full of statistics and examples of Corporate Wellness benefits. This is the type of letter that should include an enclosure of the Daily Journal as a way to demonstrate your credibility and professionalism.
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Consumer Letter #6
“May I be BLUNT..?”
This letter is about the ADULT CONVERSATION regarding your clients’ health and well-being. It speaks for itself! As with many of our direct mail templates, it can be used as a blog post, as well!
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