From Zig Ziglar to Tony Robbins… every, and I mean EVERY successful entrepreneur has learned to stand-up and present his or her passion.
And, made millions doing it!
Since you are in the health and fitness business, I know that you already have the passion.
So, the real question is… why aren’t you presenting?
If you’re like most health & fitness professionals… it’s hard to find the time. You don’t have the resources. You don’t know where to begin.
And, let’s be honest. Most people would rather die than public speak!
But, not any more. This complete, done-4-you Weight-Management and Lifestyle Seminar Kit changes EVERYTHING!
This is really IMPORTANT. Why? Because…
Let me explain why the topic of Weight-Management & Lifestyle is so important to the success and future growth of your health and fitness business.
I’ll also be brazen enough to tell you exactly why the trade publications, consultants, fitness marketing gurus and others don’t offer any information on this incredible marketing opportunity.
But first, let’s start with this “real world” FACT….
WHAT PEOPLE WANT…
For more than 30 years an annual research study conducted by American Sports Data, reveals the same finding year after year:
The #1 reason consumers join a club or hire a trainer is to lose weight.
BAM! There it is. Oh sure… consumers say it in all kinds of different ways, but, when you peel back the onion, the bottom line is they want to change their bodies — and that typically means “smaller..!”
So, just consider this incredible “problem-solution” scenario and your opportunity.
As a career health & fitness professional this topic — Weight-Management & Lifestyle — is right in your “wheelhouse.” It’s a lifestyle you eat, breath and live every day! In fact, by most peoples’ standards, YOU are THE EXPERT!
WHAT PEOPLE GET…
But, interfering with this perfect alignment between “market demand” and “your knowledge” is the undeniable marketing power of the big commercial weight-loss companies like Weight-Watchers, NutriSystem, Jenny Craig and others. With multi-million dollar advertising budgets is it any wonder they dominate the industry despite their questionable protocol?
Add to that, the misinformation and hype being driven into the public consciousness with unrealistic T.V. shows like “The Biggest Loser.” Plus, all the bogus companies pitching bogus products, pills and services. It’s a consumer information nightmare!
THIS IS YOUR OPPORTUNITY…
But, as luck would have it…. all of this misinformation and confusion in the market place actually works to your ADVANTAGE! It is the EXACT REASON you have this enormous OPPORTUNITY. Here’s why:
Today, right now, there is a growing segment of the population wary of faded celebrities and retired athletes pitching weight loss programs that don’t work. This segment of the population is older (30+), educated and affluent. They’ve already yo-yo dieted dozens of times. They’ve “been there” and “done that!”
Both men and women within this segment are ready — and would welcome an honest, ADULT CONVERSATION about their weight and overall health. They seek the TRUTH!
YOU ARE THE “GO TO“ PROFESSIONAL
So… let’s draw some contrasts. On the one hand are the big commercial weight-loss programs with faulty protocol (restricted calorie diets), faulty metrics (pounds-on-the-scale) and a super-high failure rate.
On the other hand is you — with protocol based on sound physiology (activity, nutrition and lifestyle choices). Real world metrics (body-composition) and successes resulting in long-term, permanent weight and overall health management.
See what I mean? When contrasted against all failed programs, it’s obvious to see that YOU are the most qualified health professional to give people the information (TRUTH) they seek. Yes… even more qualified than their doctor!
Just think about that…
YOU have the opportunity to turn-around someone’s life — by doing what you already know how to do! BUT, you need to DELIVER YOUR MESSAGE with a bigger megaphone!
Here’s another FACT:
Most fitness facilities do NOT offer weight-management seminars or presentations, either.
For most, it’s an after-thought. They just add it to their list of services (like child care, towel service, cafe, etc.) but, that’s it.
WHAT A MISSED OPPORTUNITY and an EPIC FAIL!
It is ironic that while the research clearly points to what the public wants — our industry doesn’t leverage the opportunity.
Yes, I’m going out on a limb, here. But, when it’s the truth… well, it’s the truth. There are two (2) reasons why all the trade publications, fitness marketing experts and health club consultants all miss this opportunity — and, as a result, never teach it and hardly ever mention the incredible financial opportunities associated with Weight-Management & Lifestyle Programming.
#1 – Fitness Industry Trade Publications:
Pick-up any fitness trade magazine and thumb through the pages. See all the major full-page advertisers? Who are they? If you answered equipment manufacturers — bingo! You’re right. Equipment manufacturers are the money that supports every single trade publication in the industry.
So… is it any wonder that the editorial in these publications tends to support the advertisers in one way or another? It’s not a conspiracy or anything like that. It’s just the way it is.
But, this is exactly why there’s almost no editorial or how-to articles about credible weight-management.
Credible weight-management is primarily a skills-based service. It doesn’t require equipment. It requires people. And, what’s so ironic is that those people are either YOU or, certified fitness professionals, who already work in your facility!
#2 – Fitness Marketing Experts, Consultants & Gurus:
The top fitness marketing experts typically “cut their teeth” in the fitness industry as membership sales professionals. Just to prove my point, ask any fitness marketing expert or consultant if he or she ever earned an MBA or any kind of college degree in marketing. Trust me. They didn’t
But, this is true of lots of sales-driven businesses. These are men and women who worked on the “front lines” in the “trenches” who became experts at closing the deals on all kinds of various fitness memberships and value-added packages. It’s only natural that the entrepreneurial ones become health club and fitness studio consultants. They absolutely know how to help a club sell memberships.
But, the reality is, they’ve NEVER owned, operated, managed or marketed a weight-management business.
And that’s why they purposely don’t teach fitness owners how to set-up one of the most lucrative opportunities in the fitness business. The truth is, they don’t know how!
The ULTIMATE Opportunity…
Listen, I’m not saying the trade pubs or marketing consultants are bad. I’m simply pointing out the “reality” in our industry.
But, I also want to add clarity to this missed opportunity. I really want to you to “see it” for what it really is. There is so much “consumer demand” and so little “industry supply” for long-term credible weight-management and healthy lifestyle programming that it’s almost embarrassing!
THIS IS YOUR GOLDEN OPPORTUNITY!
After 25 years… here’s what I know to be TRUE:
If you present this Powerpoint Presentation… and you deliver the information with enthusiasm and confidence… then, whether you have 2 or 200 people in your audience, you will sign-up at least 50% of the audience IMMEDIATELY.
Just like they do when they listen to “big-time” motivational speakers — your audience will “feed” off your knowledge and enthusiasm and be MOTIVATED to get started.
They will be further influenced by the fact that you told them the TRUTH. People innately know, deep inside, that there really isn’t a magic pill or short cut.
They just need someone like YOU to confirm what they “kind of” and “sort of” know already.
This SEMINAR is POWERFUL! IT MOVES PEOPLE TO TAKE ACTION!
Listen, if you don’t sign-up at least 50%… then, there is something wrong with your presentation. How do I know this..?
Because, since 1995 thousands of health and fitness professionals — just like YOU — have presented this EXACT SAME INFORMATION to audiences from 5 to 500. And, we know that if you simply follow the 21-Day Seminar Blueprint (video tutorials) you will enroll at least 50% of your audience. This Done-4-You Seminar Kit is literally your road map to SUCCESS!
And, here’s ONE MORE INCREDIBLE FACT: Unlike any other piece of equipment, product or service… your Weight-Management Presentation is MOBILE. It allows you to literally take your business on the road to “showcase” who you are and what you do!
Yes, just exactly like the big guys do. Beyond your own facility, there are dozens of venues full of potential new clients and members.
Each one is a new opportunity to get in front of people and DELIVER YOUR MESSAGE!
Once again, I urge you to THINK about this.
Can you imagine calling the Human Resources Director at a major corporation and saying, “I’d like to come and give a lunchtime presentation on Personal Training.” Or… “I’d like to come and give a talk about our juice bar.” Ridiculous.
On the other hand, once you start calling on Human Resource Directors and say, “I’d like to provide a 45-minute presentation called ‘Finally, the Truth About Weight-Management” — you’ll quickly discover how welcome this topic really is.
You can present this topic as a:
- Corporate “lunch & learn” seminar
- Business Group Breakfast meeting topic
- Workplace health fair exhibition
Many fitness professionals have presented this exact same slideshow as a breakout session at business trade shows.
There is NOTHING ELSE IN YOUR BUSINESS that is of this much INTEREST to the general public and is this mobile. Very few businesses have such a popular topic with this much mobility.
This is a POWERFUL COMBINATION!
How Many Different Ways Will YOU take advantage of this HUGE OPPORTUNITY?
Listed here are just a few of the venues where you’ll find a welcome audience:
- Local companies, businesses
- Schools, PTA, High School sports teams
- Churches and other places of worship
- Community and Business Organizations and Clubs
- Apartment and Condo Complexes with Recreation Rooms
- Gated Communities
- Chambers of Commerce
- Police and Fire Depts.
- Municipal Departments ie: Water, Gas, Electric, Public Works, Transit, etc.
- Hospitals and Medical Facilities
There are many more venues. In fact, anywhere that people gather is a venue for YOU and your presentation.
Oh yes! If you’re thinking about taking your health and fitness business “online” — then, this huge opportunity just 2X-doubled.
That’s right. This is the perfect WEBINAR CONTENT and PRESENTATION.
But, first, let me explain the 3 BIG REASONS why the most successful health coaches and fitness entrepreneurs all conduct webinars.
- New Product Introductions and Up-sells: With proper promotion and attendance, there’s nothing like a webinar to introduce a new product or up-sell into an existing product, program or service. For example, if you are a health professional with an online weight-management program, a webinar provides the opportunity to explain what credible, long-term weight-management is all about. And, you can use this exact same powerpoint presentation in this kit. With a sales page and sign-up button at the end of your webinar, you can actually up-sell into your new or existing programs in real time – right from your computer.
- Lead-Generation: Marketing-savvy entrepreneurs also know that even if they don’t close sales at the end of the webinar, they have captured new leads. Maybe even thousands of new leads! And, of course, these leads are entered into an automated marketing funnel that “touches” the client at scheduled intervals in anticipation that the recipient will eventually convert to a sale.
- Global Reach: Webinars provide access to the WORLD! Just think about that. Compare the size of your local market with the size of the global market. It’s mind-boggling!
And, maybe you’re the type of “high-achiever” who will present both live seminars and webinars!